To be honest, we don't attach that much importance to functionality in the running clothes we propose.
Because it doesn't fit our concept.
We want to make gear that puts the most effort into graphics and design so that people will think, ‘If I want to start running or hiking, I should first buy entrance wear’, rather than running wear that claims high functionality.
In Japan, there is a saying ‘start from the looks’.
It is a phrase that refers to starting from form, such as behaviour and appearance, and from there enhancing the mind, spirit and abilities.
When running or hiking, what we value is that the products we wear lift our spirits and make us feel happy.
Even if you're a beginner, wear something cool to start!
I want to start running wearing this because it's a cool, expensive product.
I want to run because I want to wear this product.
I want to buy this product to climb mountains.
We want to continue to make products that are specially designed for people who want to start running or hiking from the ground up.
ๆญฃ็ดใซ่จใใจ็ง้ใๆๆกใใใฉใณใใณใฐใฆใงใขใฏๆฉ่ฝๆงใใใใชใซ้่ฆ่ฆใใฆใใพใใ。
ใชใใชใใใใฏ็ง้ใฎใณใณใปใใใซใฏๅใใชใใใ。
้ซๆฉ่ฝใ่ฌณใใฉใณใใณใฐใฆใงใขใงใฏใชใ、「ใฉใณใใณใฐใใใคใญใณใฐใๅงใใใชใใพใใฏentranceใฎใฆใงใขใ่ฒทใฃใฆใฟใใ」ใใๆใฃใฆใใใใใใใชใฐใฉใใฃใใฏใใใถใคใณใซๆใๅใใใใใฎใขใ็ง้ใฏไฝใใใใจ่ใใฆใใพใ。
ๆฅๆฌใงใฏ「ๅฝขใใๅ ฅใ」ใจใใ่จ่ใใใใพใ。
ใใใฏ่กๅใๅค่ฆใชใฉใฎๅฝขใใๅ ฅใ、ใใใใๅฟใ็ฒพ็ฅ、่ฝๅใชใฉใ้ซใใฆใใใใจใๆใ่จ่ใงใ。
ใฉใณใใณใฐใใใคใญใณใฐใง็ง้ใๅคงไบใซใใฆใใใฎใฏ่บซใซ็บใฃใ่ฃฝๅใงๆฐๅใไธใใๅนธ็ฆใๆใใใใจ。
ๅๅฟ่ ใงใใซใใณใใใใฎ็ใฆๅงใใใ！
้ซ้กใชๅๅใงใใคใฑใฆใใใใใใ็ใฆใฉใณใใณใฐใๅงใใใ。
ใใฎๅๅใ็ใใใใ่ตฐใ。
ใใฎๅๅใ่ฒทใฃใฆๅฑฑใซ็ปใใใ。
็ง้ใฏใฉใณใใณใฐใใใคใญใณใฐใๅงใใใญใใซใฑใซใชใๆงใช、ๅฝขใใๅ ฅใใใไบบ้ใซ็นๅใใ่ฃฝๅไฝใใ็ถใใฆใใใใใจ่ใใฆใใพใ。
